When the AIR Group proposed that they would like to sponsor the Ladies Carp Team England, it was perfect timing for both the recently formed group and the Ladies Carp Team, ahead of what will be their biggest year yet. 2020 sees the first ever Women’s Carp Angling World Championships taking place and England won the bid to host the event. England were the first country to form an official Women’s team, so be able to host the first official World Championship event is very fitting. To also have the AIR Group sponsor the team on such a momentous occasion for women’s angling is a massive boost. One of the AIR Group’s main focuses is looking at the long-term future of our sport. Ladies Carp Team England has two main goals; firstly to win, and secondly to encourage and inspire more women into carp fishing. So with the two having similar goals and focuses it’s a perfect partnership. The World Championships is set to be an event to remember both for English carp fishing and women in angling and to have the AIR Group and all the tackle shops that it represents involved will highlight carp fishing in England and its grass roots.
Bev Clifford, Manager of Ladies Carp Team England commented: We are thrilled to have the backing of the AIR Group. Browns Angling sponsored us last year and it was great to have the backing of a company that’s so invested in the future of angling and was great working with them. To now have the backing of the full AIR Group is fantastic and I’ve worked with a lot of the retailers over the years, so to now have them backing the ladies team is very exciting, and their financial support will be a massive help in this very exciting year for Ladies Carp Team England.
HEAD of Performance, Carp Team England, Participation in our wonderful sport is a key issue for everyone to consider, and hosting a blue riband event like a World Championship is an excellent example of how we can encourage both participation and also recruitment into angling. Carp Team England Ladies have become figureheads of the sport, not just in our country but around the world as more and more ladies and girls are picking up fishing rods as a result of their influence. The support we receive from AIR really helps us push the sport to the forefront of people’s minds and will help Carp Team England Ladies pursue their dream of becoming world champions.